C2-MTL is a now-iconic global conference that explores the relationship between commerce and creativity and its potential to redefine business. I worked on the launch campaign for the first ever event in 2011, which attracted some of the brightest minds and top business leaders from around the globe.

Hosted by Sid Lee, in collaboration with creative partner Cirque du Soleil and content partner Fast Company, C2-MTL is reinventing the business conference to find creative answers to commercial questions.